AfiliBox Launch Planner

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8 Weeks To Launch

NAIL YOUR NICHE & VALIDATE YOUR OFFER

5 Dec 2020 - 30 Mar 2021

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  • Start with a nailing your niche to help to help you solidify exactly who your offer is for

  • Get a clear understanding of your genius zone and the problem you can solve

  • Validate that you have a viable paying audience

  • Confirm (or pivot/re-package) that you are uniquely positioned to offer your program

  • Decide on the length and main content of your offer

7 Weeks To Launch

OPTIMISE, NAME & PRICE YOUR OFFER

5 Dec 2020 - 30 Mar 2021

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  • Understand and optimise your offer

    • understand and optimise your offer

    • Shape your story

    • Unique positioning

    • Main competitors

    • Key Objections

  • Come up with a magnetising name for your offer that demonstrates the promise of what it will deliver

  • Write a catchy USP for your offer

  • Price your offer and decide on the payment plans

  • Purchase the domain for your offer

6 Weeks To Launch

PACKAGE YOUR PRODUCT & SET UP CHECKOUT

5 Dec 2020 - 30 Mar 2021

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  • Map out offer content (modules, videos, workbooks, etc.)

  • Create the first 1-2 modules* of your offer content (unless you are delivering the program LIVE)

  • Write post purchase email (this is the email your clients/customers will get after sucessfully purchasing your offer)

    • Include details on both how the program works, what is included, how your members will receive their content, times of coaching calls etc.

  • Create a post purchase email automation to be triggered by the "customer" tag being added to anyone who purchases

  • Connect Zapier to ESP to automatically apply the "customer" tag when a purchase is made.

  • Confirm that your post purchase process is ready to go (after successful payment is received for your offer)

    • Your post purchase email autoresponder is triggered after you've received a payment

    • Your checkout and ESP are integrated. If they are not, you can use Zapier

    • Post purchase receipt is being delivered. (This is likely already setup to automatically trigger after a successful transaction via your payment processor or checkout provider e.g. Teachable, but double check)

5 Weeks To Launch

CREATE YOUR LAUNCH MAGNET

5 Dec 2020 - 30 Mar 2021

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  • Decide your launch Magnet

  • Create Your Launch Magnet

    • Create webinar slides

    • Record any pre-recorded element

    • Create any workbook/handouts that will be offered as an incentive

    • Make sure you have set up:

    • If you're delivering your offer content (challenge, mini-course) in an online platform (e.g Teachable), your content is recorded, loaded and is ready.

    • If you're delivering your offer content (webinar) LIVE, your webinar content is in a presentation and your webinar streaming page and link is set up.

    • If you are delivering your offer content (PDF resource, email course) via email, your program content is linked inside your post purchase delivery emails.

4 Weeks To Launch

OPT IN + TY PAGES & EMAIL AUTORESPONDER

5 Dec 2020 - 30 Mar 2021

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  • Move all card items
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  • Create Opt in & Thank You pages using the Launch Website or other landing page software

    • Come up with enticing name and USP for your Webinar/Challenge

    • Decide on the 3 takeaways someone will get if they attend attending (HOW, WHAT, WHY)

    • Create OPT IN page

    • Create THANK YOU page

  • Connect your Funnel:

    • Connect your OPT IN page to your THANK YOU page after a successful opt in

    • Write your welcome email (this is the email your new subscribers/sign ups will get immediately after opting in to your launch magnet)

    • Test your funnel making sure the automatic email gets sent

3 Weeks To Launch

LIVE LAUNCH EMAILS AND SOCIAL MEDIA

5 Dec 2020 - 30 Mar 2021

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  • Decide on bonuses

  • Create your Sales Page (part of Launch Website)

2 Weeks To Launch

OPTIMISE, NAME & PRICE YOUR OFFER

5 Dec 2020 - 30 Mar 2021

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  • Record & run your pre launch ads for 5 days

  • Create your custom audience for

  • Create custom conversations for

  • Create your lookalike audiences*

  • Create your launch phase sign up ads - at least 2 of :

  • Identify your cold audience interests to target

  • Start running ads to your hot/warm audience for 72 hours testing to see which ad is the winner

1 Week To Launch

LAUNCH BABY LAUNCH!

5 Dec 2020 - 30 Mar 2021

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  • Continue scaling up the winning ad as per the ad strategy schedule outlined in my FB Launch Magic software*

  • Optimise Personal and Business FB profiles

  • Create Pop up FB group if you are having one to facilitate your challenge/webinar

  • Create and schedule daily challenge posts

  • Write your sales emails (this is the email sequence you will send to your email list after launch event to buy/book call)

  • Schedule Emails in ESP

Launch Period

1-2 WEEKS

5 Dec 2020 - 30 Mar 2021

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  • Move all card items
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  • Host your LAUNCH EVENT (Webinar/Challenge etc.)

  • Start sending live launch emails

  • Create urgency and scarcity with fast action bonuses, enrollment closing and price increasing

  • Customer support for new members (look out for questions in your inbox and on social)

  • Open private facebook group (*if this is something you are including with this offer)

POST LAUNCH

5 Dec 2020 - 30 Mar 2021

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  • Move all card items
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  • Virtual dance party (celebrate...you did it)

  • Focus on delivering the most amazing offer possible

  • Do a Post Launch Breakdown:

8 Weeks To Launch

NAIL YOUR NICHE & VALIDATE YOUR OFFER

5 Dec 2020 - 30 Mar 2021

  • Card settings
  • Move all card items
  • Delete
option

  • Start with a nailing your niche to help to help you solidify exactly who your offer is for

  • Get a clear understanding of your genius zone and the problem you can solve

  • Validate that you have a viable paying audience

  • Confirm (or pivot/re-package) that you are uniquely positioned to offer your program

  • Decide on the length and main content of your offer

7 Weeks To Launch

OPTIMISE, NAME & PRICE YOUR OFFER

5 Dec 2020 - 30 Mar 2021

  • Card settings
  • Move all card items
  • Delete
option

  • Understand and optimise your offer

    • understand and optimise your offer

    • Shape your story

    • Unique positioning

    • Main competitors

    • Key Objections

  • Come up with a magnetising name for your offer that demonstrates the promise of what it will deliver

  • Write a catchy USP for your offer

  • Price your offer and decide on the payment plans

  • Purchase the domain for your offer

6 Weeks To Launch

PACKAGE YOUR PRODUCT & SET UP CHECKOUT

5 Dec 2020 - 30 Mar 2021

  • Card settings
  • Move all card items
  • Delete
option

  • Map out offer content (modules, videos, workbooks, etc.)

  • Create the first 1-2 modules* of your offer content (unless you are delivering the program LIVE)

  • Write post purchase email (this is the email your clients/customers will get after sucessfully purchasing your offer)

    • Include details on both how the program works, what is included, how your members will receive their content, times of coaching calls etc.

  • Create a post purchase email automation to be triggered by the "customer" tag being added to anyone who purchases

  • Connect Zapier to ESP to automatically apply the "customer" tag when a purchase is made.

  • Confirm that your post purchase process is ready to go (after successful payment is received for your offer)

    • Your post purchase email autoresponder is triggered after you've received a payment

    • Your checkout and ESP are integrated. If they are not, you can use Zapier

    • Post purchase receipt is being delivered. (This is likely already setup to automatically trigger after a successful transaction via your payment processor or checkout provider e.g. Teachable, but double check)

5 Weeks To Launch

CREATE YOUR LAUNCH MAGNET

5 Dec 2020 - 30 Mar 2021

  • Card settings
  • Move all card items
  • Delete
option

  • Decide your launch Magnet

  • Create Your Launch Magnet

    • Create webinar slides

    • Record any pre-recorded element

    • Create any workbook/handouts that will be offered as an incentive

    • Make sure you have set up:

    • If you're delivering your offer content (challenge, mini-course) in an online platform (e.g Teachable), your content is recorded, loaded and is ready.

    • If you're delivering your offer content (webinar) LIVE, your webinar content is in a presentation and your webinar streaming page and link is set up.

    • If you are delivering your offer content (PDF resource, email course) via email, your program content is linked inside your post purchase delivery emails.

4 Weeks To Launch

OPT IN + TY PAGES & EMAIL AUTORESPONDER

5 Dec 2020 - 30 Mar 2021

  • Card settings
  • Move all card items
  • Delete
option

  • Create Opt in & Thank You pages using the Launch Website or other landing page software

    • Come up with enticing name and USP for your Webinar/Challenge

    • Decide on the 3 takeaways someone will get if they attend attending (HOW, WHAT, WHY)

    • Create OPT IN page

    • Create THANK YOU page

  • Connect your Funnel:

    • Connect your OPT IN page to your THANK YOU page after a successful opt in

    • Write your welcome email (this is the email your new subscribers/sign ups will get immediately after opting in to your launch magnet)

    • Test your funnel making sure the automatic email gets sent

3 Weeks To Launch

LIVE LAUNCH EMAILS AND SOCIAL MEDIA

5 Dec 2020 - 30 Mar 2021

  • Card settings
  • Move all card items
  • Delete
option

  • Decide on bonuses

  • Create your Sales Page (part of Launch Website)

2 Weeks To Launch

OPTIMISE, NAME & PRICE YOUR OFFER

5 Dec 2020 - 30 Mar 2021

  • Card settings
  • Move all card items
  • Delete
option

  • Record & run your pre launch ads for 5 days

  • Create your custom audience for

  • Create custom conversations for

  • Create your lookalike audiences*

  • Create your launch phase sign up ads - at least 2 of :

  • Identify your cold audience interests to target

  • Start running ads to your hot/warm audience for 72 hours testing to see which ad is the winner

1 Week To Launch

LAUNCH BABY LAUNCH!

5 Dec 2020 - 30 Mar 2021

  • Card settings
  • Move all card items
  • Delete
option

  • Continue scaling up the winning ad as per the ad strategy schedule outlined in my FB Launch Magic software*

  • Optimise Personal and Business FB profiles

  • Create Pop up FB group if you are having one to facilitate your challenge/webinar

  • Create and schedule daily challenge posts

  • Write your sales emails (this is the email sequence you will send to your email list after launch event to buy/book call)

  • Schedule Emails in ESP

Launch Period

1-2 WEEKS

5 Dec 2020 - 30 Mar 2021

  • Card settings
  • Move all card items
  • Delete
option

  • Host your LAUNCH EVENT (Webinar/Challenge etc.)

  • Start sending live launch emails

  • Create urgency and scarcity with fast action bonuses, enrollment closing and price increasing

  • Customer support for new members (look out for questions in your inbox and on social)

  • Open private facebook group (*if this is something you are including with this offer)

POST LAUNCH

5 Dec 2020 - 30 Mar 2021

  • Card settings
  • Move all card items
  • Delete
option

  • Virtual dance party (celebrate...you did it)

  • Focus on delivering the most amazing offer possible

  • Do a Post Launch Breakdown: